The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week. By Hannah Ziegler Cracker Barrel announced on Tuesday that it would keep ...

Cracker Barrel first announced on Aug. 19 that it was updating its logo, removing the iconic man seated next to the wooden barrel. The logo was met with online backlash, even sparking a response from ...

Cracker Barrel admitted on Monday that it "could’ve done a better job sharing who we are and who we’ll always be" after customers expressed outrage over the restaurant chain's new logo. "If the last ...

It’s quite possible that I love Cracker Barrel more than any other opinion columnist in America. I took my first date to Cracker Barrel when I was 16 years old. My family used to eat at Cracker Barrel ...

While a restaurant's food and drink are the foundation of its success, its branding is just as critical. At the heart of that brand is the logo — a customer's first introduction to the identity, and a ...