The campaign will spill outside the app with some 50 real world fan experiences in major cities globally and a short film featuring Sap Concho, the endangered Puerto Rican crested toad that’s a mascot in Bad Bunny’s album DeBí TiRAR MáS FOToS. It will play on social media, out-of-home activations and select theaters in the U.S. and Canada.

The couple has been keeping a relatively low profile lately, but an eagle-eyed fan on X noticed Travis showing subtle support for his fiancée. During the Wednesday, Dec. 3, episode of his and brother Jason Kelce ’s New Heights podcast, the Kansas City Chiefs tight end was spotted wearing merch for Swift's The Life of a Showgirl album.

Bad Bunny, who will perform the halftime show at the 2026 Super Bowl, overtook Taylor Swift this year as the top artist globally. Swift was recognized with the title last year after racking up more than 26.6 billion global streams in 2024. In the U.S., Swift was recognized as the 2025 top artist of the year.

Hero" as her longest-running No. 1 on the Hot 100, passing "Blank Space" and standing out for one very special reason.

Discover who Taylor Swift is. Learn about her biography, rise as a global icon, her achievements, business acumen, & net worth as Spotify Wrapped 2025’s No.1 artist.

Travis Kelce revealed the one thing he and Taylor Swift have never done on the latest episode of his New Heights podcast while interviewing George Clooney

Taylor Swift enters the Kansas City Chiefs and Houston Texans weekend with major momentum after “The Fate of Ophelia” ties “Anti-Hero” for her longest

The Kansas Chiefs fight for their playoff lives against the NFL’s No. 1 defense, but No. 1 fan Taylor Swift got some tough news of her own.