The Boston Beer Company was one of the first to introduce craft beer when it opened in 1984 with Samuel Adams. But with more and more craft breweries popping up by the hundreds each year ...

With a brand name of Samuel Adams and a historic label, some consumers have wondered if the beer dates all the way back to ...

Samuel Adams founder Jim Koch built a $3 billion alcohol empire, but it wasn’t the Ivy League school that set him on that ...

Samuel Adams is using a combination of a mobile sweepstakes, advertising and social media together to help introduce a new seasonal Belgian-style beer to the United States market. The new marketing ...

On Tuesday, Samuel Adams and Derrick White launched a merchandise collaboration with the Celtics’ guard’s face and name jumping from can to shirt. Derrick White poses his new sweatshirt in his ...