Sometimes it can feel like the sales team ignore the leads marketers generate, leave campaign collateral gathering dust on the shelf and create other collateral that marketing has no control over.

For decades, businesses have wrestled with one persistent challenge: aligning marketing and sales. This isn’t new, and it’s not going away anytime soon. Different personalities, departmental cultures, ...

B2B salespeople are much more likely than B2B marketers to say that their company's sales and marketing teams cooperate effectively, according to recent research from Outfunnel and Copper. The report ...

Don’t be a dinosaur of the business world. Create a new, efficient strategy that will ensure your company survives and thrives. I want to share with you an analogy that my colleague, Demandbase CEO ...

Many business leaders believe that they fully understand their best target customers. They’ve developed clear profiles (a.k.a. personas) that are richly detailed with well-researched parameters, such ...

Big Pharma companies in the US tend to spend more on sales and marketing than on R&D, according to a recent analysis by America’s Health Insurance Plans. Looking just at the top 10 pharma companies in ...

The best sales management software is Zoho CRM, thanks to its large sales feature catalog and flexible, low-cost pricing plans. There’s a lot to keep track of when it comes to sales, and every lost ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Nick Mattingly Video ...

A career in technical sales and marketing can be great for those who love science but don’t feel suited to the bench. These professionals are self-motivated, and they love to travel and meet new ...

MONTREAL, QC - As consumers continue to let their personal values guide their decisions in the grocery store, ...

Planning months ahead for a holiday campaign can sound like you’re jumping the gun, but to marketers, it’s the perfect time to start thinking up online campaign ideas. As the holiday season is quickly ...