Retrevo created this handy flowchart predicting consumer reactions following Apple’s press conference. Of the four types of people — two are Apple fans in varying degrees, one is a hater and the ...

Mechanistic understanding allows informed control and optimization of reactions, so that by-products can be reduced, yields increased and reaction selectivity improved. However, if reactions are very ...

Organic chemists optimizing a reaction, like chefs perfecting a dish, execute a single transformation over and over, each time tweaking a specific aspect, such as temperature or ingredient ratio, ...

Mechanistic understanding allows informed control and optimization of reactions, so that by-products can be reduced, yields increased and reaction selectivity improved. However, if reactions are very ...