Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Some clients, as we all know, have a very specific style. Others, less so. While many designers agree it can often feel cleaner to design according to one specific trend, mixing and matching can ...

How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, ...