Crudup did the demo for the ad concept. “I was just doing it for the session fee and getting some experience doing voice over,” The Morning Show star said. Related: ...

Billy Crudup opened up in a new interview about how he came to voice the Mastercard “Priceless” ads, that aired throughout the late ‘90s and early 2000s Crudup said that it took him a while to realize ...

Mastercard’s Priceless campaign is one of the most iconic branding initiatives of the 20th century. Launched in 1997, the campaign has evolved from Mastercard observing priceless experiences to ...

Supported by Singapore Tourism Board (STB), the programme 'MasterCard Priceless Singapore' went live on 12 October and will be supported by an integrated advertising campaign across print, outdoor and ...

If you’ve ever heard the voiceover on a television commercial or narrator of a television program and racked your brain trying to think of the actor behind the voice but couldn’t place it, you’re not ...

Years in business: 42. Cardholders worldwide: 935 million. Merchants accepting cards: 26 million. Maintaining a successfully consistent marketing campaign for more than 10 years: Priceless. MasterCard ...

Mastercard knows the more time consumers spend on their mobile devices—often deliberately blocking ads—the less likely they are to see its iconic “Priceless” ads, even if those ads support a ...

When CES opened its doors in Las Vegas earlier this month, Mastercard took the opportunity to drop some news: The company was erasing its name from its logo. The red-and-yellow overlapping discs that ...