Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the ...

Sales and marketing typically function as two distinct departments within an organization. However, both teams share the goal of attracting customers, so they often work collaboratively and ...

Welcome back to another blog of your digital marketing journey. In this season, we are talking about the common marketing mistakes that entrepreneurs make. All of these mistakes have actually come ...

Quite often, the words “marketing” and “sales” get used interchangeably. Cold calling might be considered marketing. Social media might be considered sales. Considering marketing and sales as ...

Readers and business clients give me the best ideas for topics for this column. Last week a reader came over to my table while I ate lunch and asked me "Dean, I am curious about some business terms.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Content marketing is white hot right now. In our recent B2B Mobile ...

As a small-business owner, you work hard to get new customers, and once they visit your website or walk in the door, you should do everything you can to make sure they stay a happy customer and return ...

Sales and marketing may go hand in hand, but they are two very different functions with different purposes. The function of sales is primarily concerned with individual customers, while marketing is ...

It’s common to hear “marketing” and “sales” used interchangeably. In reality, they each have distinct characteristics. Startup entrepreneurs need to know the difference, so they can approach each with ...