It has been a while since I talked about archetypes, but I was thinking about them lately because of a science-fiction novel I was reading, which was filled with them. Basically, an archetype is a ...

Carl Jung demonstrated how archetypes connect the unconscious with the conscious and the past with the present. Most novelists believe stories require an archetype before they can become a classic.

For two generations, Emma Jung—the wife of the famous Swiss psychoanalyst Carl Jung—was remembered inside her family mostly as a beloved mother and grandmother. Her original work documenting the deep ...

This event will include an introduction to the rich Jungian tradition of exploring symbolic images that stir the imagination and touch the deep archetypal roots that unite us as human beings—both in ...

Heirloom’s Rob Meyerson explores whether the horoscope-like world of brand archetypes is harming the industry. Maybe that’s just something a ‘jester’ would suggest. The brand archetypes framework is a ...

*I wonder how Wikipedia's crowdsourcing sweeps up strange, cranky stuff like this. That's quite an unlikely list of alleged "stock characters." *This guy could likely be named the "Asperger's Case" ...