When you’re ready to scale your company, bringing the right people on board is critical to success. Because there’s usually such a razor-thin margin of error in ...

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

Neelima is the cofounder of Spectrum North, Chief Global Head of Product Delivery and a tireless advocate for women in technology. During client engagement and interviews, I routinely get asked, "How ...

Amid all the buzz around advanced AI-powered data analytics, one crucial component often goes unnoticed: the metrics layer. This is where metrics creation takes place, the process that defines and ...

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In my first stint as a machine learning (ML) product manager, a simple ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Too many of the standard metrics tracked by companies today are output ...

To get customers to consider a change to the status quo, you have to give them a good reason. A really good reason. They need to know about the tangible business results they'll get from using your ...

CISOs are finding new measures to quantify the business value of cybersecurity investments that can show how a security team’s work supports a company’s top and bottom lines. Longtime security chief ...

Photo: Graham Bower/Cult of Mac The new Mobility Metrics feature that Apple added in iOS 14 offers important insights into your health and fitness. Using its built-in sensors and some extremely smart ...