Working with influencers works for a simple reason: people trust people. In Famesters’ latest research, 84.8% of brands say influencer marketing is effective, and 83.8% say it brings in higher-quality ...

Influencers are influencers because they are masters at creating authentic and highly engaging content. While you may have a skilled marketing team, you don’t want to discount the input or opportunity ...

Authenticity is critical in influencer marketing; choose partners whose values align with your brand to establish trust. Engagement and fit are more important than follower count; micro-influencers ...

In today’s crowded digital space, micro-influencers—social media personalities with 1,000 to 100,000 followers—have emerged as marketing powerhouses. With smaller yet deeply engaged audiences, they ...