AI Mode is Google’s interactive AI-powered search experience, which builds on AI Overviews to provide more detailed responses ...

Push it to the maximum and use Performance Max for what it’s good at. Check your outcomes in GA4 and Google Ads to see how the change impacts performance. Performance Max campaigns appear as ...

Search Engine Land » Platforms » Google » Google Ads » How to check why PPC performance changed Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms ...

Google’s Performance Max ads are designed to drive conversion, with Google’s automated system working to optimize ad performance in real-time, and across channels, using Smart Bidding.

Google is pushing advertisers to use a tool called Performance Max that uses AI to place ads. Some advertisers are planning on reducing spend on PMax because they can't control where ads appear.