Materials scientists at Harvard University and the University of Exeter have invented a new class of polymer fibers that change color when stretched. As is often seen in nature, the color is not ...

In pollia fruit, the color comes from light interacting with thin sheets of cellulose packed together. At first the team thought there would be something similar in viburnum.

Choosing a color for an app icon is one of the most important branding decisions a company can make when developing and launching a new product. Skip to content. Toggle Navigation.

Instead, the researchers showed that most of the fruits’ blue color isn’t caused by pigment at all, but by the precise structure of molecules on the outside of its cells. Structural coloration ...

In Uganda, monkeys, apes and birds are the primary frugivores, whereas in Madagascar, lemurs are the most critical fruit-eaters. Monkeys and apes have color vision that is identical to humans’. Birds’ ...

I love it in a creamy fruit dip, but you can also stir it into frosting—homemade or store-bought—to give it a shock of color. Throw your favorite fruit into the food processor, and let it get ...