Survey researchers increasingly recognize that a single survey of the general public can rarely represent the views of small groups of Americans. Such surveys frequently have too few interviews with ...

Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Pew Research Center’s experts provide analysis of trends shaping the world grounded in the Center’s rigorous empirical research. Because the Center is strictly neutral, its experts do not make policy ...