We make dresses that are cool and fit.” What do tween girls want? Not necessarily what the big brands are selling. Stuck in those in-between ages of 8 and 12, tween girls are looking for ...

in 2009, giving tween girls online tools to create one-of-a-kind clothing. She had learned from her Hasbro experience that the market for tween girls -- ages five to 12 -- is lucrative.

But the first run sold out in two weeks. Girls are of course not the only young consumers. Tween boys tend to buy a lot of sneakers and video games. But there's something special about young women ...

If you don’t know what this means, ask any tween girl with an Instagram account ... and is now officially part of the so called VSCO girl ensemble. You’ve probably seen her at the mall ...

It seems that there’s been an invasion of tween girls at Sephora, and both customers and employees are equally confused and outraged as to why. It all began just days after the Christmas holiday ...

Cheese — all the trendy tweens are hosting their birthday parties at Sephora. Spa and makeover sessions have always been a hit at young girls’ birthday parties, and despite the controversial ...