Sales and marketing typically function as two distinct departments within an organization. However, both teams share the goal of attracting customers, so they often work collaboratively and ...

Readers and business clients give me the best ideas for topics for this column. Last week a reader came over to my table while I ate lunch and asked me "Dean, I am curious about some business terms.

ANSWER: You often hear the terms used interchangeably. While they both have the same goal, each has different characteristics and, in order for a business to be successful, you must understand the ...

A good relationship is based on three things – good communication, compromise and work. According to a recent infographic by SAVO/Bright Talk, the relationship between marketing, sales and the buyer’s ...

Sales and advertising are both functions of marketing, which involves getting products from the idea stage to consumers. Many small companies run advertising first to support the selling function. The ...

To succeed, a strong business will need an excellent, well coordinated marketing effort. To generate the sales that make business owners sleep well at night, your business will need a good marketing ...

If I were to ask you to sum up the fundamental difference between sales and marketing in one word, what would you say? Sure, sales is often short-term and marketing is long-term. That’s more of a ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In many companies the relationship between sales and marketing is a very ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ask a room full of business leaders, marketers and entrepreneurs to define the difference ...