The differences between fashion marketing and management are subtle and more akin to stating that car insurance is a type of insurance. Marketing is one of the many tasks that a fashion business must ...

It’s common to hear “marketing” and “sales” used interchangeably. In reality, they each have distinct characteristics. Startup entrepreneurs need to know the difference so they can approach each with ...

Readers and business clients give me the best ideas for topics for this column. Last week a reader came over to my table while I ate lunch and asked me "Dean, I am curious about some business terms.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Millions of college graduates are currently looking for jobs during an economic recession.

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

Retail management is a specific type of business management in which the management process takes place within a retail store. Retail managers generally have oversight over the inventory of a retail ...

Modern B2B marketing organizations and teams are in a state of constant evolution. They're charged with transforming the perception of Marketing from a cost center to a revenue center. They're ...

Sales and Marketing are two of the terms that are commonly mistaken as the same thing, whereas these two are completely different streams. The main difference between sales and marketing is that sales ...