Small Business Saturday encourages shoppers to shop small following Black Friday. Here’s how to support small businesses and our favorites to shop from.

Sandwiched between Black Friday and Cyber Monday is the ever-important Small Business Saturday, a campaign American Express launched in 2010 to encourage consumers to shop at local businesses in their community.

Small Business Saturday is helping to highlight local businesses and encourage people to shop locally, as online shopping continues to grow and big box retailers dominate the holiday shopping

Small Business Saturday is Tracy Alaia’s favorite day of the year. “It’s so nice to see the community out and about supporting all of these great small businesses,” said Alaia, 52, of Level Green, who owns Feathers Gift Shop in Irwin.

Seeing shopping come out for Small Business Saturday means the world to shop owners like him, especially as shoppers braved the cold. Across the street, The Flourish Market is celebrating just a few weeks in their new location - opening their doors in time for the holiday season. This day holds extra meaning for their owner, Emily Grey.

Black Friday shopping is underway for many across the country. Following that busy shopping day comes Small Business Saturday. It's a nationwide campaign to encourage consumers to support small businesses.

Shoppers encouraged to consider small businesses on Saturday