The NFL’s Black Friday experiment is finding its footing. This year’s Raiders-Chiefs game outpaced the 2023 Dolphins-Jets day-after-Thanksgiving game by 41 percent, according to Prime Video. The audience averaged 13.51 million viewers. Last year, Dolphins-Jets averaged 9.61 million.

Amazon.com Inc.’s streaming coverage of the NFL’s Black Friday game between the champion Kansas City Chiefs and the Las Vegas Raiders drew an audience of 13.5 million viewers, a 41% increase from the company’s first such broadcast last year.

Happy Thanksgiving! 2024 NFL Week 13 schedule moves along with Las Vegas Raiders at Kansas CIty Chiefs today. How to watch, start times and NFL TV lineup.

The NFL started a new schedule tradition last season with the first "Black Friday" game that will be streamed exclusively on Amazon Prime Video. The game will be streamed for free as part of a Black Friday "deal" presented by Amazon,

But “Black Friday” will offer one more matchup with significant AFC Playoff implications on the line as the Kansas City Chiefs (10-1) host the Las Vegas Raiders (2-9) at 2:00 p.m. The Chiefs-Raiders game will be available to stream exclusively on Prime.

Black Friday and Cyber Monday may be over, but Amazon’s knife deals are still in full swing. Knives are a crucial kitchen tool, so don’t miss your chance to save up to 66% on Shun, Henckels, and more with Amazon’s extended deals.