NewJeans also stated that, after their contract termination, they may no longer be able to use their group name going forward. In response, ADOR maintained that its agreement with

On, K-pop sensation NewJeans held an emergency press conference to announce their decision to terminate their contracts with HYBE subsidiary ADOR. The shocking announcement has sent ripples… The post NewJeans Exits HYBE’s ADOR: Here’s What Fans Need to Know appeared first on Where Is The Buzz | Breaking News,

The popular K-pop girl group NewJeans announced in a recent press conference that they have decided to part ways with their agency ADOR, which is a sub-label under HYBE. Tensions around NewJeans’ association with ADOR started building following the fallout between former ADOR CEO Min Hee-Jin and HYBE.

The sudden exit of K-pop group NewJeans from ADOR has caused HYBE's market value to drop by over $423 million, according to CNBC.

Post, k-pop girl group NewJeans announcing the termination of contract with the agency ADOR, it has now created trouble for their parent company HYBE.

The ongoing feud between ADOR’s former CEO Min Hee Jin and music mogul Bang Si Hyuk, which centered on the management of the girl group and had been escalating for months, led to the members' abrupt exit and caused the company’s shares to plunge by as much as 6.97% on Friday.

This is the latest salvo in an ongoing battle between former NewJeans producer (and former ADOR CEO) Min Hee-Jin and HYBE chairman Bang Si-hyuk. From HYBE’s perspective, Min tried to do a hostile takeover of ADOR.

In a press conference, the members of NewJeans said they're leaving their label, Ador — and may not be able to use their group name in the future