There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

Once upon a time, a Jaguar parked on the drive was a symbol of British success. It wasn’t just a car; it was a statement. For ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...

A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...

Car company Jaguar should probably hire a new marketing team. The manufacturer posted a new ad to social media platform X on ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

Jaguar's recent rebranding efforts have ignited a whirlwind of reactions, with many fans and critics alike questioning the ...