Jaguar’s last woke gasp
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
Jaguar Will Buy Back Thousands Of I-Pace EVs That Could Catch Fire
Jaguar will reportedly buy back almost 3,000 I-Pace EVs from the 2019 model year because their batteries may catch fire.
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar understands its new target market far better than ad critic Nigel Farage
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
ndtvprofit1hOpinion
Jaguar Has A $152,000 Defender Against ‘Wokeness’
Not only has Jaguar Land Rover Automotive Plc earned the right to take a few risks, it won’t matter much if the relaunch ...
Was The Jaguar Rebrand The Right Call? 3 Vital Lessons For CEOs
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
CAR on MSN5h
New Jaguar cannot work. Can it?
Old Jaguar is all but gone. Production of the XE, XF and F-Type ceased in the summer, and the i-Pace and E-Pace go the same ...
Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
Top Gear Philippines4h
Explainer: Why is Jaguar doing a hard reset, and why are so many people angry about it?
The word ‘woke’ (and the phrase ‘go woke, go broke’) has been thrown around as much as ‘RIP Jaguar.’ People were confused by ...