The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations for its first electric vehicle,

Sony and Honda are betting big on the AFEELA 1, the sleek new electric vehicle five years in the making that's turning heads at CES 2025. Not only did Sony Honda Mobility (SHM) spill the tea on pre-order details — and its jaw-dropping price tag— on Monday but the company's also letting attendees get a first taste of life inside this futuristic ride.

The EV will be available in "two trims," as per Sony, with prices starting from $89,900 with a 3-year complimentary subscription for certain functionality and features, according to a company press release. The tech titan has also announced online reservations through the AFEELA website with a fully refundable reservation fee of $200.

Sony has officially unveiled its first-ever car called the 'Afeela,' which comes jam-packed with a bunch of gadgets and an in-built PS5.

Sony Honda Mobility's ultra-high-tech Afeela 1 electric vehicle comes with a $90,000 price tag, which limits its market, and U.S dealers are disappointed in its direct-to-consumer sales model.

Sony Honda Mobility announced at its CES 2025 press conference that preorders are officially open for its upcoming Afeela 1 EV. The autonomy and entertainment-focused sedan will retail for $89,900 for the Origin spec and $102,

The Afeela 1 Origin and Signature trims are available to reserve in California for $200, with deliveries anticipated to start in 2026.

Consumer Reports previews the 2027 Afeela 1. Similar in size to the Lucid Air and Tesla Model S, the Afeela electric sedan lacks some of their capability.