CHICAGO-- (BUSINESS WIRE)--NielsenIQ (NIQ) collaborated with World Data Lab and SPATE to release a comprehensive generational report purely focused on the beauty market in the next decade. “We ...

World Data Lab (WDL) creates forward looking proprietary data to quantify and forecast consumer trends, consumer spending, demographic shifts and progress towards the SDGs up to 2034.

CHICAGO-- (BUSINESS WIRE)--Jul 10, 2025-- NielsenIQ (“NIQ”), in collaboration with World Data Lab (WDL), today issued a comprehensive generational spending report focused on Gen X.

World Data Lab (WDL) was founded by Wolfang Fengler and Homi Kharas the former Chief Economist of the World Bank and principal architect of the United Nations' 17 Sustainable Development Goals.

World Data Lab CEO Wolfgang Fengler speaking during the release of the research. Photo: World Data Lab. Source: UGC Kenyan Gen Zs are expected to spend KSh 4.4 trillion in 2025. Photo: Gen Z Group.