A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

What is social media advertising? Paid social marketing, aka paid social, is just one sliver of the paid digital marketing world, in which brands run paid advertisements on social media networks ...

If you’re a small business owner and you’re not using social media, I’ll be blunt: You don’t have a business; you have a hobby.

Social media is today the marketplace, the billboard, the customer service counter, and the public relations department -- ...

Thierry Giasson, Gildas Le Bars, Philippe Dubois, Is Social Media Transforming Canadian Electioneering? Hybridity and Online Partisan Strategies in the 2012 Quebec Election, Canadian Journal of ...