Marketing your small business to potential customers generally involves providing them with information about your products and services. Internal marketing involves the same type of information, only ...

When you run a service-based business such as a restaurant, a hair salon or a travel agency, the way you communicate your value to your customers differs from product-based business marketing. A ...

When we think of marketing, advertising and branding — creating awareness in the minds of our target audience — come to mind first. There is another important audience that marketing often overlooks: ...

Founder of 2021 "SEO Agency of the Year" finalist LSEO.com. Serial Entrepreneur. Best-Selling Author (over 100,000 books sold). In enterprise business, there’s an old saying that goes, “If you’re not ...

A brand is made up of many elements: strategy, target market, customers, advertising, marketing, innovation, and many more. However, one element seems to get left behind: the staff. The employees. The ...