Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has ...

Apple will expand App Store search ads in 2026, adding multiple placements to boost visibility and drive app downloads for developers and advertisers.

You might not love that the App Store will introduce additional ad placements in search results, but Apple insists it's a ...

Apple is adding more App Store search ads in 2026, expanding inventory while keeping placements strictly based on relevance rather than higher bids.

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...

Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook, ...

Garrett Johnson, professor of marketing at Boston University, shares his thoughts on the nuanced challenges of adding ...

Apple knows that search is the most common way to find and download apps in the App Store. So in 2026, it’s going to inject even more ads into those results. Right now ads appear at the top, pushing ...

The turf war over real estate listings could get a big new entrant. Stocks for companies with home for-sale listing websites ...

AI search powered by LLMs is changing how consumers look for products and services. Artificial intelligence is (AI) is beginning to change the ways consumers find and trust information. A striking ...