The Web is a primary channel for driving sales, customer loyalty, and operational efficiencies. Building an effective Web presence is therefore business-critical. Web Experience Management (WEM ...

Trying to determine how much the Web contributed to a purchase is a nebulous situation. A company with strong on-site customer support offers good potential for ROI.

NEW YORK — Although Web services are still in their infancy, a few trends have already begun to emerge. Among them: Cost-justifying projects to senior management remains difficult, as IT ...

But maybe we need to shift perspective, recognizing that a website is critical infrastructure and brings multiple benefits, only some of which can be measured and quantified in calculating ROI.

That includes design, content, technology, and maintenance—because website success is a long game. Optimizing your digital presence with a website redesign is a substantial project that will need to ...

Such feedback is essential to maximizing your Web ROI, says Bryan Eisenberg, principal of Future Now, Inc., a Brooklyn, New York, consulting firm.

ROI hits several business goals The technology impact was immediate, according to Republic area president Bill Linthicum. "The initial benefit was increased productivity of between 5 to 10 percent ...

For months, denizens of Web 2.0 have proclaimed its benefits with little more than gut instinct to support their case. Now, some new research from McKinsey quantifies what works.