Key Takeaways : Landing pages should act like skilled salespeople, capturing attention and guiding visitors through the sales process. The “above-the-fold” content must immediately capture ...

You want them to commit to your CTA, not the landing page. - Marc Hardgrove, The HOTH 4. Offer Multiple CTA Options ...

Jennifer Simonson has spent more than 20 years writing for newspapers, magazines and websites. Her journalism career started in a Denver-area city council building as a government newspaper reporter.