Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

Walmart is asking some Spark delivery drivers to verify their identities at a store. Gig delivery workers get $15 for verifying their identity in person.

Walmart is asking some Spark delivery drivers to verify their identities at a store. Gig delivery workers get $15 for verifying their identity in person.

The "brand refresh" of Walmart's identity includes some nods to its past. By NBC New York Staff • Published January 13, 2025 • Updated on January 14, 2025 at 8:28 am ...

Walmart's Spark program lets gig economy drivers make "last-mile" deliveries of online orders to homes from stores. Walmart has operated Spark since about 2018.

MIAMI, FLORIDA - NOVEMBER 18: A Walmart sign is displayed outside a Supercenter on November 18, 2024 in Miami, Florida. Walmart is set to report its third-quarter results on Tuesday, Nov. 19th.

According to Walmart lore, a certain aspect of the logo, known as the spark, is meant to evoke the spark of inspiration Sam Walton had when he opened the first store in 1962.

Walmart started verifying Spark drivers' identities using a facial recognition feature in the app in late 2023. The tool asked users to take a series of selfies with their smartphones, which ...

Walmart said its new color palette of True Blue and Spark Yellow "leans on the retailer’s most recognizable tones and its heritage of blue, while ushering in new updates to keep the brand fresh ...