Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

A fake photo of an explosion near the Pentagon once rattled the stock market. A tearful video of a frightened young "Ukrainian conscript" went viral: until exposed as staged. We may be approaching a ...