Many organizations have mission and vision statements. Unfortunately, more often than not, these are ineffective. These nine reasons show why and what you can do about it.

List the key points of both the new mission and new vision of the company. Keep the message concise so employees can commit much of it to memory. Make a list that includes all points that must be ...

Once I started my company, I realized the importance of mission, vision, strategy and values. I'll share my understanding of these concepts and why each is essential.

I regularly see Vision statements that are actually Mission statements and vice versa—from Fortune 500's, nonprofits, and government agencies.

Vision or mission statements should avoid words and phrases that are gimmicky, catchy, obligatory or simply reflect current phases and fads. Schools should aim to be authentic and honest in their ...

Vision: "To provide access to the world's information in one click." Mission: "To organize the world's information and make it universally accessible and useful." ...

To deal with this, a few years ago I developed an analogy to describe vision and mission in order to better explain the difference and emphasize the importance of each. Road Trip Imagine you are ...