The term value proposition and its meaning were created by Robert Kaplan and David Norton in their book, The Balanced Scorecard, 1996. Kaplan and Norton present the meaning of value proposition as ...

Your brand’s value proposition should be the framework for everything you do in your marketing efforts— period. It provides structure, focus, direction and clarity, which are required traits ...

A unique value proposition (UVP) is a simple statement explaining how you provide customers with distinct value. As marketers, we tend to overcomplicate it, but it's actually quite straightforward.

I hope they’re helpful. This week’s thought: Nothing matters unless it is central to a brand’s value proposition. Lots of things come and go in marketing.

But before we dig in, let’s define a value proposition. In its simplest terms, a value proposition is a positioning statement that describes for whom you do what uniquely well.

Anyone in business, politics, or public service should be able to answer the question, “What's your value proposition?” It is applicable to someone looking for a job, for a company in search of new ...

Effective value creators tend to narrow their focus. They define their world as the places they go, the things they do and the people they meet.

Have a look at the slideshow by Eric Tachibana, Associate Partner, Citihub, to see what does the value proposition mean for an entrepreneur.