The billionaire ditched the bird logo design and replaced it with a large art-deco style "X." Some users have attacked the new logo's design. Musk said it will be refined.

The Twitter logo on a laptop arranged in Germantown, New York, US, on Monday, July 24, 2023. Elon Musk has changed Twitter's logo, replacing its signature blue bird with a stylized X as part of ...

But in general, right-facing logos now predominate. Of the 62 Fortune 500 logos that can be said to be facing or moving laterally, 82% go right. It’s the left-facing exceptions that are interesting.

Graphic D. Black text on a white background has the easiest readability. Graphic E. Negative logo design is a trendy inverse take on standard logo coloring but it might affect readability. Graphic F.

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