Who sends a blind guy a rocket? It was definitely one of the most startling things I’ve ever unboxed. Along with some of the ...

It's just like a regular unboxing, except I can't see what I've unboxed even after I've unboxed it. Watch and see the ...

Moments after hearing about the L.O.L. Surprise! Big Surprise on a Chicago radio station, Crystal Lessner was on the hunt for the popular — and increasingly sold out — toy. But first, she had to ...

Once inside, the dolls and pets have even more fun mysteries to crack, like color-changing or fashion-changing features when dipped in cold water or viewed under a special included magnifying “glass.” ...

Rrrrip goes the packing tape and squeak goes the protective foam. Are there sweeter, more seductive sounds than the opening of a new toy or gadget? Not to unboxers and the millions of people who watch ...

A Microsoft employee recently shared a video unboxing a feature-packed trolley bag as a surprise year-end gift.

Best known for reimagining the blind unboxing experience, L.O.L. Surprise! first began in 2016 with its cute and collectible small dolls that come in a mystery ball. The consumer peels back layer ...

SHENZHEN, China--(BUSINESS WIRE)--Leading international toy and consumer products company, ZURU™, launches 5 SURPRISE™, an innovative new “blind bag” capsule toy at Walmart, Toys‘R’Us and other ...

IMC Toys' Breakeez Macaron series expands playtime experiences with oozy slime, new unboxing surprises, and adorable ...

Back in olden times — like 10 years ago — children wanted what they saw on TV commercials for holiday gifts. But thanks to YouTube, they have fallen in love with "unboxing" videos. This very unsexy ...

Unboxing videos are pretty common on YouTube, where tech aficionados unsheathe the latest iPhone, tablet and similar gadgets from their packaging. But there's another type of unboxing that has taken ...

In 1912, the Cracker Jack company made a fateful change to its business strategy. Starting in 1910, every box of the caramel-corn snack had contained a coupon, perhaps for a household appliance, or ...