While personal preference may lean towards one method, a successful research strategy requires a combination of qualitative and quantitative approaches. The Fast Company Executive Board is a private, ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Do you dream of a career in research and academia? This unique program might be right for you! The qualitative research methods minor gives graduate students an in-depth understanding of qualitative ...

The best way to design products and services that meet user needs is to conduct in-depth research on their experiences. By conducting qualitative and quantitative user research throughout the design ...

Qualitative Comparative Analysis (QCA) has emerged as a vital methodological tool for analysing complex causal configurations in social science research. By bridging the gap between qualitative and ...

One of the biggest challenges UX researchers face is matching their research goals with the right tool for the job. After all, several UX research tools and software products are now available on the ...

Developing effective digital products for your institution requires a user-led approach to ensure you meet the needs of your students, staff and other user groups. In 2022, we developed the University ...

The graduate certificate in qualitative research methods in Western Michigan University's College of Education and Human Development prepares you with skills in qualitative inquiry design and analysis ...

Introduces readers to qualitative research. Highlights the benefits of qualitative methods in dental research. Explains methods of qualitative data collection. This paper is the first in a series of ...

The fundamental purpose of user testing is to better understand and empathize with the core users of a digital product. Unfortunately, user testing is often an afterthought. From card sorting to ...