The dressing room just went digital. Google unveiled its latest artificial intelligence innovation that’s reshaping how Americans approach online fashion shopping — a virtual try-on feature that ...

Upload a photo to try on outfits. AI animates clothes on a digital version of you. Available now in the US on iOS and Android. Who needs a fitting room? Google recently launched Doppl, a new app that ...

If you're not a fan of browsing through messy clothing racks, waiting in long check out lines, or trying on clothes from a tight dressing room space, the fashion gods have provided a solution.

Amazon's replacing 'Try Before You Buy' with a 'Virtual Try-On.' Swapping a physical try-on for a digital one is becoming somewhat of a theme in online retail. Virtual Try-On joins other features like ...

There's a lot to like about buying clothing online: More sizing options, no poorly lit fitting rooms and the ability to audition new items with shoes and jackets you already own to see if they deserve ...

I buy just about everything online, except clothes. I love the idea of it but just can’t be bothered to deal with the hassle of a return when the clothes don’t work out. A new company, however, may ...

I'm pretty old-school when it comes to buying clothes. I'm more likely to head to a shopping centre or warehouse sale to try clothes on instead of buying them online. With online shopping, I end up ...

Unlike other services that allow you to try before you buy, there are no stylists that choose what you can add to your cart, limited inventory, or sets that have already been pre-selected—you can shop ...

There's a lot to like about buying clothing online: More sizing options, no poorly lit fitting rooms and the ability to audition new items with shoes and jackets you already own to see if they deserve ...