Auxiliary metrics, which include channel-specific and action-specific metrics, tell you how well your B2B demand generation efforts perform. Channel-specific metrics track how your campaigns ...

Attention metrics can be measured through not only viewability or in-view duration, but the evaluation of any combination of the following: creative size and interaction, ad position, time of day ...

Oboard has added KPI tracking functionality to its OKR software, a move aimed at helping teams measure what matters without ...

Hear the full podcast discussion on production metrics tracking with Grantek's Sam Russem. To access critical production metrics, Russem said there are three things you need to do: Access the source ...