Use of Archetypes in Advertising. The term "archetype," as used in advertising, is based on Carl Jung's theory that humans have an innate tendency to use symbolism to understand concepts and that ...

When life feels like a drag and events are depressing, it is a good time to lighten up. For that, we can call on the Jester. You may know this archetype best in the comedian, the entertainer, the ...

Brands with a jester archetype, for example, would do great working with influencers like Will Smith, Kevin Hart or Trevor Noah. The jester archetype wants to live the moment and invites you to as ...

When life feels like a drag and events are depressing, it is a good time to lighten up. For that, we can call on the Jester. You may know this archetype best in the comedian, the entertainer, the ...