Target’s competition includes Temu, a unit of PDD Holdings Inc., Shein, Walmart Inc. and Amazon.com Inc., which started a low-cost online storefront called Haul that sells most items for under $20.

The market is already crowded with competitors like Temu, Shein, AliExpress, and Amazon Haul, making it challenging for Target to offer lower prices.

Temu’s success is largely attributed to its Factory-to-Consumer business model, which bypasses resellers and dropshippers, unlike platforms such as Shopee or Tokopedia.