Now, it appears, TAG Heuer wants to push the pricing boundaries as well. Few could have seen the $183,000 split-seconds Monaco coming from TAG Heuer last month at Watches and Wonders.

May 24, 2024 TAG Heuer Just Dropped a Skeletonized Titanium Chronograph TAG Heuer has been aiming upmarket lately. Will this new watch help secure its position in the upper echelons of watchmaking?

So after two years, you can trade in the Connected, plus a second $1,500, for a mechanical Tag Heuer watch that should, with proper maintenance, actually last forever, or at least a few decades.

The TAG Heuer Connected watch comes through with a smooth, ultra-lightweight 45mm black titanium case that directly references the brand’s renowned chronographs.

As a special edition watch that’s limited to only 200 units, the Tag Heuer Monaco V4 Titanium Edition won’t come cheap. Prices have yet to be announced, but it is looking to fetch a price tag ...

TAG Heuer only refers to this watch as a Monaco Special Edition for the Formula 1 Monaco Grand Prix (reference CBL2180.FC6497), and not “Dark Lord” — but the nickname and vintage tie-in give it even ...

TAG Heuer titanium Carrera Connected watches are pictured during its launch in New York on November 9, 2015. Luxury Swiss watchmaker TAG Heuer launched the smartwatch aimed at taking on the Apple ...

Tag Heuer Connected 2020 with steel case, black ceramic bezel and black strap. $1,800 Tag Heuer “The connected watch is not only a beautiful timepiece, it’s a truly immersive experience, as it ...

TAG Heuer became the first brand in the LVMH group to create a light-powered watch last year when it launched the Aquaracer Professional 200 Solargraph in stainless steel. Now, it’s lighter than ...

When TAG Heuer introduced the Heuer 02T tourbillon five years ago, it was a shocker. It was a sports watch, with a chronograph function and a tachymeter, but it was also tourbillon.

The Connected’s casing is made of a specific type of titanium that makes it feel light for its size. TAG Heuer says this titanium is lighter and more durable than gold and steel, materials found ...

Tag Heuer’s out to silence those critics. In 2017, the brand partnered with Bamford to make the company its official customizer, so customizations could be done before watches hit the aftermarket.