The supermodel teamed up with Marc O’Polo for the brand's spring/summer 2025 collection Gisele Bündchen appears in her first ...

Nudie Jeans expands in the UK with a new Shoreditch “denim kiosk,” part of a strategy to grow its physical retail footprint ...

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Six years after it was abruptly cancelled, the Swedish event will return this June — and for the first time, it has ...

SSON (meaning son of) plays on typical Swedish surnames, like Kjellsson, which “is a common worker’s name in Sweden, one that ...

From searching for a maxi dress to falling in love with a mini, and 50kg coats, new bride Lykke Glommen talks the ups and ...

Renting clothes can reduce the fashion industry's enormous environmental impact, but so far, the business models have not ...

The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.

Research identifies why most fashion rental companies fail despite consumer interest, advocating for specialised services ...

H&M reported sales of 55.3 billion Swedish crowns ($5.52 billion) for the December to February quarter, missing analysts' ...