There are two primary types of questions you can ask in a survey: open-ended and closed-ended questions. This post will take you through when you should use each question type.

To ensure high-quality research data, marketers should watch out for these four common types of bias in their survey questions. Wording Bias: Watch Your Wording, Avoiding Terminology Traps ...

How to craft a survey While the specifics of crafting a good survey that meets your needs will vary depending on what those needs are, there are some general rules for creating any survey that are ...

To help answer that question, we designed the 2021 survey with two different questions about overall views of China, each one asked of half the sample. First, we included a traditional, four-point ...

The question types listed on this page are enabled for use in Qualtrics surveys but have a number of known accessibility and usability issues. The issues listed for each question type primarily impact ...

This type of comparison was used in the Pew Research Center’s two previous studies of non-response, conducted in 1997 and 2003. 3 The high-effort survey employed a range of techniques to obtain a ...