There is no correlation between the price and durability of t-shirts, a first major study into the popular garment has found.

The new study, titled Rep Her: Revealing the Unmet Demand for Women’s Sports Merchandise, looked at merchandise by using surveys of fans and Klarna purchasing trends, as well as analysis of ...

According to the study, the search for the ‘Taylor Swift t-shirt’ accumulated 18,950 monthly searches. Other Swift merch searches included scrapbooks and friendship bracelets.