Though the classic copycat branding strategy does help as a tool against manufacturer brands, it does not help differentiate the store against other retailers. For example, Wal-Mart's Equate brand of ...

As digital brand communities dramatically grow in popularity, it makes sense to explore some high-profile examples. The customer-experience industry is undergoing a shift to mobile and niche platforms ...

Below are examples of merchandise and apparel in Be Boulder style. To learn more about using Be Boulder for merchandise and apparel, please refer to the "How to use" guidelines.

But when notes were compared, they agreed this isn't TJ's best effort. Like a few of the other store-brand macaroni and cheese dinners we tested, this one required extra time on the stovetop for ...

For example, Walmart's most affordable line of store-brand products is named Great Value. You might have even heard of a store-brand item as a so-called "knock off," "dupe," or "copycat." ...

This application shows how the brand elements are used for the approved business card layout. Baccalaureate and Commencement for Hope College’s Class of 2025 are scheduled for Sunday, May 4.

Although millions of dollars in marketing is meant to convince you otherwise, store-brand products are often just as good as name-brand products and cheaper, too. That's why more informed shoppers ...