Starbucks named a new chief financial officer on Tuesday as part of a larger turnaround strategy. Cathy Smith, who has been Nordstrom’s CFO since 2023, will join Starbucks in the next month ...

Starbucks has been in a bit of a slump, facing stagnant growth as it awaits its new CEO Brian Niccol’s turnaround. His strategy? Nicer stores you want to sit in. Protein-loaded coffee.

SEATTLE, Wash. — During Fiscal Q4, transactions at Starbucks dropped across U.S. stores, with a 10% reported drop. Now, after the steep slump, the new CEO of Starbucks, Brian Niccol, is sharing ...

Honestly, Starbucks’s strategy is still only a concept store. It’s also yet to be seen whether its partnership with Amazon will help it draw in customers on the go who just want to pick up an ...

Starbucks enters a price war in China, offering significant discounts to compete with low-cost rivals like Luckin Coffee. Increased discounting raises concerns about Starbucks's long-term strategy ...

Starbucks named a new chief financial officer on Tuesday as part of a larger turnaround strategy. Cathy Smith, who has been Nordstrom’s CFO since 2023, will join Starbucks in the next month ...