Holiday drink season has arrived with cafes and restaurants across the country now serving peppermint, gingerbread and cookie-flavored beverages in "red cups." Why it matters: Businesses are capitalizing on holiday cheer to create a buzz and drive sales.

Tis Red Cup Day at Starbucks. That means free limited-edition red holiday cups for those ordering select holiday beverages at the coffee shop chain. This year's reusable cup is made with 95% recycled materials and will only be available while supplies last,

It is Red Cup Day at coffee giant Starbucks, an unofficial holiday for java fans who enjoy discounts and rewards. Here's how it works: Stop by a participating Starbucks store on Thursday and get a free,