Hundreds of star-shaped pinatas hang in his store, their bright paper streamers dangling like chandeliers. "They can be made to fit any occasion.

Customer Adam Lopez is only slightly taller than the John Cena-wrestling-themed, star-shaped pinata he chose for his sixth birthday.

In many Hispanic parties, especially for children’s birthdays, one tradition is always present – piñatas. With a stick in hand as they eagerly await their turn, children line up to hit the piñata and ...