Social media has transformed the business world and opened up new career paths in the social media field. There are more opportunities than ever to explore fresh and exciting careers, and ...

Parvez said that running such a big account has given her anxiety. Duolingo's viral marketing, known for its edgy green owl mascot, effectively targeted Gen Z. The face behind Duolingo's blockbuster ...

Carly Quellman, aka Carly Que, is a multimedia strategist and storyteller at the intersection of technology and the humanities, investigating how perspective can enhance, rather than overstimulate, ...

It’s no secret that social media marketing can help your business build brand awareness, connect directly with your target audience, drive more traffic to your products and services and increase ...

In today’s digital age, where social media presence is crucial for businesses, the concept of automating social media management using artificial intelligence is not just appealing but increasingly ...

Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers? To find out, PostBeyond conducted an analysis in May 2022 of 1,087 job ads on Indeed.com with ...

Brands know that social media marketing can drive sales, develop customer relationships and build brand awareness. But did you know that your social media manager might have a better perspective on ...

Having a solid tech stack is more important than ever in this era of AI. The mainstream adoption of AI requires brands to streamline and improve their internal processes. Brands are already using AI ...

MrBeast's former manager Reed Duchscher said we're unlikely to see mega stars break out as algorithms favor smaller creators ...

All your favorite bands, brands, and beef jerkies have one now: a social-media manager. Recently, Jake Updegraff, an independent social-media manager, created a celebrity trend for his client Alicia ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...