There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution ...

With most social media traffic coming from mobile devices, your landing page must be mobile-friendly. This means fast loading times, responsive design and easily clickable calls-to-action.

Conclusion: Track less, learn more Social media isn’t a reporting function—it’s a behavioral lab. And the best insights don’t come from volume metrics. They come from asking better questions.

Here are some practical digital marketing tools that can help you save time and improve results—whether you’re working solo ...

1. Know Your Audience Understanding your audience is the foundation of any marketing strategy, whether it's social, digital or traditional. By using analytics tools like Google Analytics or any of ...

Cutting-edge Communication Does social media light you up when you think about all the ways you can engage with people, get creative and use it as a powerful tool? Social media is ever-expanding and ...

Well, a recent study conducted by the University of Chicago Booth School of Business, says that the urge to check your social media pages is among the strongest temptations in modern society.

Social media and online communities provide organizations with new opportunities to support their business-related functions. Despite their various benefits, social media technologies present two ...